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WHO ARE WE?

We believe that every woman has the right to own her preferred lingerie.

Pure Lingerie is an iconic, appealing, and inventive lingerie company developed with the genuine desire to empower women. We genuinely think that buying for premium and comfortable lingerie should be a simple affair. Today, Pure Lingerie's lingerie legacy can be found solely on www.purelingerie.com, where there is a huge and dynamic product assortment of bras, panties, loungewear, sportswear, babydoll, sleepwear, shapewear, legwear, and accessories.

Our lingerie is designed to complement your natural body form with high-quality, sumptuous fabrics. Whatever the reason, most women are constantly on the lookout for the ideal lingerie, and our lingerie collection takes delight in offering something for everyone. We want to make shopping for lingerie in India more conscious and convenient.

OUR VISION AND MISSION

Our mission is to help women feel good every day, determine their own beauty standards, and discuss lingerie openly.

We are creating a brand that is sustainable on all levels. To reduce environmental dangers, we use eco-friendly materials in all stages of production, including packaging. We have supported the 'Make in India' movement since its inception. 70% of our items are manufactured in India. Our goal is to establish a 100% indigenous brand and make India a manufacturing hub.

Our extensive collection of modest, prominent, and contemporary designs, patterns, hues, colors, and prints has something for Indian women of all ages, sizes, and types. We are known for our direct offerings, easy buying experience, and reasonable costs. We provide clients with what they want, when they want, using our convenient online buying platform. Our in-house designers create our items by addressing all of the concerns that Indian women have about shape, size, and fit.